Rick Mathieson is an award-winning writer, author and creative director who helps agencies and brands develop
content and campaigns that generate chest-thumping business results.

Heralded as a strategic marketing expert by Harvard Business School’s Working Knowledge, his research into
next generation business models has earned praise from USA Today. His insights on postmodern marketing
have been featured in ADWEEK, Advertising Age, Wired, Forbes, The Wall Street Journal and NPR. And his trailblazing
books The On-Demand Brand and Branding Unbound have earned widespread industry acclaim as indispensable
guides to marketing in the digital age.

As a strategic advisor, he has consulted on digital marketing initiatives developed for Hollywood Studios such as
Disney and Strategic Film Partners, and for consumer product brands such as Coca-Cola and Ford. He has led
content marketing and social influencer campaigns for innovative startups in mobile, social media and gaming.
And he has been recognized with hundreds of regional, national, and international creative awards for work
produced for brands such as VMware, HP, Specialized Bicycles, T-Mobile, Dell/SonicWall, Sitecore, LoopNet and many more.

Working solo or with his extensive design and development resources, he is driven by a firm belief that breakthrough storytelling and immersive experiences are central to fueling fandemonium, shaping audience perceptions, and maximizing sales.

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