TESTIMONIALS

     CLIENT QUOTES                                     BOOK REVIEWSxxxx

“… A Creative Genius …”

“Rick is a creative genius. He has the ability to understand your business challenges, then transform key message points into compelling, high impact marketing pieces. When challenged with a recent project to “think big”, Rick developed creative for a fully integrated marketing campaign culminating in an unforgettable event where we used 3D Projection Mapping to make a building vanish in downtown LA. The concept was brilliant and the campaign has made a measurable impact on our business.”

KELLY STEITZ  /  VICE PRESIDENT, MARKETING  /  LOOPNET

“… The Killer Combination …”

“Rick is a strategic marketing expert and thought leader who both explains and shapes the converging worlds of marketing, digital and mobile. Everything he discusses in concept is backed up by a fountain of knowledge and data, combined with a talent to bring incredible ideas to any project. His deep experience in brand marketing along with his incredible knowledge of digital and mobile trends is the killer combination.”

DORRIAN PORTER /  CEO  /  MOZES, INC.

“… The Best of the Best …”

“Rick is the best of the best. When I have a project that needs thought leadership and industry expertise, he is always my go-to guy. A super talent and a fantastic person to work with - always delivers more than he promises - and that’s a lot. Don’t miss the chance to work with areal superstar.”

MEGAN GRAY TAYLOR /  DIRECTOR, CORPORATE MARKETING
ALCATEL-LUCENT/GENESYS LABS

“One of The Best in The Business.”

“I’ve had the great fortune to have worked with Rick on multiple occasions in his role as creative director. He handled a number of my strategic product launch campaigns with HP, SecurityFocus and BigFix … I’ve always enjoyed working with him, due to his ‘no ego’ approach to developing outstanding, on-message outbound marketing communications. I’ve known Rick for over ten years professionally and consider him one of the best in the business.”

MARK HODGSON  /  VP/CMO  /  CONTRAST SECURITY

“Exceptionally Creative. Superbly Strategic.”

“Exceptionally creative. Superbly strategic. A one-of-a-kind resource. I’ve had the pleasure of working with Rick Mathieson on a number of projects for both Palm and SonicWALL. His fresh ideas and spirit of innovation inspire everything he does – and everyone he works with. I recommend him highly.”

RICK WOOTTEN  /  DIRECTOR OF EBUSINESS & EMARKETING  /  SONICWALL

“Listen and Learn from Rick Mathieson

or You Will Surely Lose Out”

“Rick combines a holistic vision of the current state of the media, marketing and advertising industries with a rare vision for the future… Listen and learn from Rick Mathieson or you will surely lose out.”

ADAM BROITMAN  /  CHIEF RINGLEADER  /  CIRC.US

“… True Business Savvy …”

“[Rick] possesses true business savvy in creating advertising & promotions … I recommend him highly.”

MIKAL THOMSEN /  COO  /  WESTERN WIRELESS/T-MOBILE USA
CO-FOUNDER TRILOGY EQUITY PARTNERS

“… Invaluable …”

“Great insight, forward-thinking and professional. Rick Mathieson has been an invaluable resource in helping us bring Make Yourself Necessary to market. Not only has he been able to improve on our ideas, but he’s a fount of new ideas, insights and industry contacts that have really made the difference for us. I can recommend him without any reservations.”

GEORGE NORMENT /  FOUNDER & CEO  /  MAKE YOURSELF NECESSARY

“… Brings Strategic Thinking

And Creativity Together…”

“Rick is one of the few people I know who understands three of the most important emerging marketing channels: mobile, social, and branded games and experiences. And he understands – uniquely, I’d argue – how they can and should fit together. He’s helped us help our customers take digital marketing to a whole new level. Part of the reason he’s so good is because he brings strategic thinking and creativity together. It’s difficult enough to find one or the other; it’s powerful to find both together. We’ve seen him time and again offer that terrific insight, or that breakthrough idea, that will bring brand initiatives to life. I’ve had the pleasure of working with Rick on both internal and external communications initiatives for our company – and I think he has helped elevate our game, focus our efforts, and spread the word like never before. I recommend him without reservation.”

MATTHEW HARRIS  /  CEO  /  ILOOP MOBILE

“… Out-of-The-Box Thinking …”

“Rick’s passion for strategy and out-of-the-box thinking translates to kick butt creative experiences. I've had the pleasure of working with Rick to create award winning work, and I hope you get to work with him as well.”

DAVE COOK  /  SR. VISUAL DESIGNER/USER EXPERIENCE MGR.  /  YAHOO!

“… Intuitive… On-Point… Engaging …”

“I brought Rick in to consult on a marketing plan for a feature film we are releasing. I found him to be intuitive, on-point, always focused and highly engaging. I could not recommend anyone higher. We’re lucky to have him involved.”

ALEX BARDER  /  CEO  /  STRATEGIC FILM PARTNERS

“… Transformational …”

“Rick Mathieson is the leading trend spotter in the marketing world today. His insights into mobile marketing, social networking and augmented reality are transformational and every business and every marketer that wants to succeed in these revolutionary, evolving times would do well to take his advice.”

GORDON HOCHHALTER  /  MANAGING PARTNER  /  MOBIUM INTEGRATED BUSINESS BRANDING

“… Something to Behold …”

“Rick’s ability to look into the future, and articulate where he sees marketing heading next, is something to behold.”

STEVEN LEEPER  /  BOARD OF DIRECTORS
AMERICAN MARKETING ASSOCIATION HOUSTON

“… A Gifted, Captivating Speaker …”

“It’s rare to find people who truly understand the strategic big- and little-picture implications of emerging technologies and how they tie together with traditional media, but Rick is one of them. He is one of the most forwarding-thinking people I know in our industry, and a go-to source whenever I want to know not just “what's nex”" but also “what it means.” RIck is also a lucid, fluid writer who has mastered the art of communicating in both long (book) and short (Twitter) form. And he’s a gifted, captivating speaker to boot!.”

NOAH ELKIN  /  EMARKETER

“… An Engaging and Enthusiastic Speaker …”

“Rick was the keynote speaker at our DMA Northern California luncheon and he was fantastic — he presented 5 major digital marketing trends that he believes will represent great opportunities for 2012 — he is an engaging and enthusiastic speaker who had a wealth of facts to back up his insights and opinions — I strongly recommend Rick for additional keynote speaking engagements — he has the rare ability to connect with both intimate groups and large auditoriums.”

FRANK JAMIESON  /  DMA BOARD MEMBER/PRESIDENT  /  APPLIED DM RESEARCH

“… His Vision Unique and Influence Deep …”

“Rick Mathieson is one of those experts you need to know to stay ahead of the technology curve. I had the pleasure to work with him on several occasions and found his vision unique and influence deep. Rick is a must-know person when it comes to mobile marketing. He is one of the most forwarding-thinking people I know and he understands three of the most important emerging marketing channels: mobile, social, and branded games. I recommend him without reservation.”

VIRGINIE GLAENZER  /  EXECUTIVE VICE PRESIDENT, MARKETING  /  EASTERN ENERGY

“… A Must-Read …”

“With the keen insight that ‘now’ is the new ‘new,’ Mathieson crafts a must-read work for any marketer who wants to stay relevant, today—and tomorrow.”

RUSSELL WEINER  /  CHIEF MARKETING OFFICER  /  DOMINO’S PIZZA, INC.

“…Required Reading for the Digital Age…”

“Absolutely inspiring! Mathieson takes us on a lively journey through the digital marketing universe, with powerful insights into what has worked, what hasn’t, and most important of all—why. His 10 rules of engagement will spark creativity and inform a new generation of digital marketing initiatives—including my own. Put simply, THE ON-DEMAND BRAND is required reading for the digital age.”

PETER COLE  /  TECHNOLOGY DIRECTOR  /  R/GA

“…Witty, Insightful, Dynamic

and Highly Inspiring…”

THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

ALISON MOORE  /  VICE PRESIDENT, BRAND STRATEGY & DIGITAL PLATFORMS  /  HBO

“Truly a Must-Read for Marketers

Who Need to Cut Through the Clutter…”

“Today, the 24/7 always-on consumer sees everything as an advert. In this new world of ‘consumer time,’ marketers need to bond with consumers in ways that go beyond a mere iPhone or gaming application— just another passing fancy that won’t stay relevant. Rick Mathieson’s THE ON-DEMAND BRAND is truly a must-read for marketers who need to cut through the clutter to gain a deeper understanding of their consumers, spot trends and predict outcomes.”

CONOR BRADY  /  CHIEF CREATIVE OFFICER  /  ORGANIC, INC

“… An Essential Read …”

“This is an essential read for those of us tasked with connecting and engaging with the elusive ‘I want it right now’ generation. Anyone interested in not sucking at their jobs should pick this book up immediately!”

JORDAN ATLAS  /  VICE PRESIDENT/GROUP CREATIVE DIRECTOR  /  DIGITAS

“…Excellent…”

“Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.”

PUBLISHERS WEEKLY

“… I Loved This Book …”

“So much, in fact, that I quoted from it several times in the 4th edition of my own advertising book, 'Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising.' I also use it in the classes I teach at the Savannah College of Art & Design. Really good stuff.”

LUKE SULLIVAN  /  AUTHOR, HEY WHIPPLE, SQUEEZE THIS

“… Deserves a Spot on

Every Marketer’s Bookshelf …”

“Well-written, and extremely interesting... Truly a banquet of new, fresh ideas, Mathieson’s book deserves a spot on every marketer’s bookshelf.”

INLAND EMPIRE BUSINESS JOURNAL

“… One Heck of a Well-Written Book …”

“Mathieson concisely pulls together what every business savvy marketer needs to know in one heck of a well-written book.”

CAMILLE BENOIT /  AMERICAN MARKETING ASSOCIATION

“… This is a Must Read …”

“This is a must read — you don’t even have to be in the digital world to reap all the benefits from this book. Guaranteed by the time you finish reading this book, it will be all scribbled up, post-its sticking out and pages folded everywhere. Don’t doubt it for a second because you’ll be coming back to those tabs for more ideas and better ways to build your company’s strategy.”

CONTAGIOUS IDEAS

“… It’s an On-Demand World Now …”

“Rick Mathieson’s latest book is a great how-to tool for learning, creating and applying digital marketing techniques. It’s an On-Demand world now.”

SUITE 101

“… Eye-Opening …”

“Featuring exclusive insights from today’s top marketers as well as lessons from some of the world’s most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that consumers demand. Spanning social media, augmented reality, advergames, virtual worlds, digital outdoor, mobile marketing, and more, this book reveals 10 essential secrets for capitalizing on the right mix of digital channels and experiences for any brand.”

MARKETING SHERPA

“… A Must Read…”

“Mathieson’s ‘10 Rules for Digital Marketing Success in an Anytime, Everywhere World’ make this a must-read for anyone grappling with how to make the iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it-generation sit up and pay attention. More than just digital marketing, he aims to open marketers’ eyes and spark their imaginations with innovative examples to help the reader navigate not just social networking, but augmented reality, advergames, virtual worlds, digital outdoor, mobile marketing, and more.”

BRANDCHANNEL

Stop What You’re Doing

and Read This Book Now!...”

“Mathieson discusses many topics, such as product placement replacing TV advertising, and to not “just sell a product, sell the problem it solves, the feeling it gives, the status it conveys, or the values it embodies.”(p. 97) You know the author has a vast body of experience in this field by the stories that fill every page. The book is replete with real-world examples— those that worked, those that didn’t work, and why... I highly recommend this book to anyone who is interested in marketing in the coming decade.”

LEO MALLETTE  /  EDD
PEPPERDINE UNIVERSITY’S GRAZIADIO BUSINESS REVIEW

 

Reviews for BRANDING UNBOUND

Branding Unbound is an indispensable guide to the emerging opportunities in wireless marketing. Rick Mathieson has given us a forward-looking perspective that succeeds in being both visionary and grounded in reality.”

INGRID BERNSTEIN  /  SVP, DIRECTOR OF CREATIVE AND STRATEGY  /  IDEUTSCH, NY

”The road map to the right now. Provocative. Up to date, to the last nanosecond.”

STEVE SIMPSON  /  PARTNER, CREATIVE DIRECTOR  /  GOODBY, SILVERSTEIN & PARTNERS, SF

Branding Unbound is a must read for advertisers looking to steal a glimpse into what could be the future of advertising … Mathieson is a gifted and talented writer, and Branding Unbound at its outstanding best does for wireless what The Cluetrain Manifesto did for the Internet. Geeks and marketing execs alike will love this book, which is by far one of the best marketing books of the year.”

MIDWEST BOOK REVIEW

“[Mathieson’s] timely and useful book demystifies successful practices in a way that should encourage and inspire other marketers.”… Branding Unbound “makes for a handy guide that lets marketers know where they stand in the ever-shifting media landscape.”

WORKING KNOWLEDGE  /  HARVARD BUSINESS SCHOOL

“[A] gift of a book … Mathieson tackles the dilemma of presenting wireless marketing strategy to a general corporate audience, and does an admirable job … With patience and clarity, Mathieson explains how McDonald’s, Starbucks, Wal-Mart, and other top names in business are using a vast array of similar innovations to change the customer experience for the better. It will give motivated marketers and branders the confidence to pick up the wireless technology at their disposal and make it work for them.”

GENERATION TARGET

“If you get some or none of the wireless revolution, you should probably come out of the cave and read this book. As for those hyperventilating at the rate of change and connectivity, better to know what's out there than unplug and drop out.”

BRANDCHANNEL

© Rick Mathieson 1997-2017

© Rick Mathieson 1997-2016