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ABBOTT DIABETES CARE
“FREESTYLE BUTTERFLY” BRAND NARRATIVE VIDEO
RESEARCH STUDY MOBILE APP
RESEARCH STUDY MOBILE APP
RESEARCH STUDY MOBILE APP
RESEARCH STUDY MOBILE APP
RESEARCH STUDY DETAIL AID — COVER
RESEARCH STUDY DETAIL AID — INSIDE SPREAD
RESEARCH STUDY DETAIL AID — BACK
Work for Abbott’s FreeStyle blood glucose monitors includes a global brand narrative video designed to bring meaning to the “FreeStyle Butterfly,” a key visual element of the brand; a mobile app and printed detail aids highlighting research results on the brand’s effectiveness for end-users and HCPs alike.
Role: Messaging architecture; copywriting; focus group synthesis
For: RBG Advertising