ABBOTT DIABETES CARE

© Rick Mathieson 1997-2017

Work for Abbott’s FreeStyle blood glucose monitors includes a global brand narrative video designed to bring meaning to the “FreeStyle Butterfly,” a key visual element of the brand; a mobile app and printed detail aids highlighting research results on the brand’s effectiveness for end-users and HCPs alike.

Role: Messaging architecture; copywriting; focus group synthesis

For: RBG Advertising