CORVETTE PRINT ADVERTISING
CORVETTE MOBILE PROMO APP
:30 SECOND FERRARI TV COMMERCIAL
© Rick Mathieson 1997-2017
Pro bono work for the Concours d’Elegance classic car show has been as fun as it’s been effective at raising money for Bay Area charities (up 20% each of four consecutive annual campaigns). Shown here is work from various years’ campaigns, featuring the photography of Ron Kimball: A print series focused on Corvette; a “Vette Head” mobile AR app; and a TV spot showcasing Ferrari.
Role: Concept; Creative Direction; Copywriting
For: Creative i