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The “Invisible” integrated campaign propelled online commercial real estate marketplace LoopNet to record sales—and won “Best of Show: Integrated Campaigns” at the Summit International Creative Awards. Among the highlights: An epic VIP event in which a first-of-its-kind 3D projection experience made a 12-story building come to life—and then vanish—before your eyes.

Role: Messaging Architecture; Concept; Creative Direction; Copywriting

For: Creative i

Elements: Online advertising, direct mail, email, landing page, video, event visuals & 3D projection mapping

LOOPNET: “Invisible”