© Rick Mathieson 1997-2018

SITECORE: “Us vs The Other Guys”

This humorous, yet hard-hitting challenger campaign helps Sitecore take on better-known competitors and ensure its Big Data-based, predictive personalization platform gets included in more RFPs. Mission more than accomplished.

Role: Messaging Architecture; Concept; Creative Direction; Copywriting

For: Creative i

Elements: Print/online ad series, email series, landing page, content marketing, video-enabled print brochure