DELL/SONICWALL: “Network Security Challenge”
© Rick Mathieson 1997-2017
VIRAL BRANDED GAME
Talk about a total score: In just its first six months, this branded game generated over a million user sessions. Over 5,000 sales-qualified leads. Over $1 million in direct sales. And coverage in the Wall Street Journal.
Role: Concept; Copy; Creative Direction
For: Creative i
Elements: Branded viral game (part of a launch for new enterprise class, deep-packet inspection solutions)