DELL/SONICWALL: “Network Security Challenge”

© Rick Mathieson 1997-2017

VIRAL BRANDED GAME

Talk about a total score: In just its first six months, this branded game generated over a million user sessions. Over 5,000 sales-qualified leads. Over $1 million in direct sales. And coverage in the Wall Street Journal.

Role: Concept; Copy; Creative Direction

For: Creative i

Elements: Branded viral game (part of a launch for new enterprise class, deep-packet inspection solutions)